Have you ever wondered why Five Guys charges so much for burgers and fries? Well, the fast-food chain has finally explained the reasoning behind it.
Despite only being established in the 1980s, Five Guys has cemented itself as one of the fastest-growing food restaurants and is hugely popular.
However, one criticism it has faced is its expensive prices, which the chain has finally spoken out about
The prices at the fast-food chain have been compared to the same as a sit-down meal at a restaurant.
A simple burger, small fries, and milkshake will cost you over £15 in the UK and over $16 in the US.
When compared to its competitors, its food menu is also very simple as it only offers fries, burgers, cheeseburgers, hot dogs, and sandwiches.
However, Five Guys does spoil its customers by allowing them to choose as many toppings as they want to put on their burgers for free.
So if you want relish, jalapeños, and 15 pickles in your burger, you are more than welcome to.
And if you want nine different flavors in your milkshake, knock yourself out.
Now, the brand has confirmed the reason behind its high prices.
One commenter writes: “I’ll never pay that again. Other places are just as good at half the price.”
“With the prices being so ridiculously high, I haven’t stepped foot in one since,” another agrees.
“They’re gonna price themselves right out of business!” laughs a third.
While a fourth writes: “Five Guys really out here charging Michelin star prices.”
Five Guys pride itself on how fresh its food is and the brand says this is the reason why it is so pricey.
Iain Ross-Mackenzie, the director of operations-APAC at Five Guys International, tells TRP: “People come to Five Guys for a simple, great American burger. And that’s what they will get here.
“Nothing in [the] store is frozen. We only ever use fresh ingredients.”
Whenever you visit a Five Guys, you will see a sign telling you where the potatoes being used on the day are from.
The chain ensures that the burgers are served with the best quality products, while the beef patties are never frozen.
It also guarantees that there are fresh vegetables in the burgers and that the fries are hand-cut in-store from potatoes all over the world.
This would explain why its products are more expensive than the average fast-food chain.
“Treat that person right, he’ll walk out the door and sell for you,” he also told Inc Magazine. “From the beginning, I wanted people to know that we put all our money into the food.
“That’s why the décor is so simple — red and white tiles. We don’t spend our money on décor. Or on guys in chicken suits. But we’ll go overboard on food.”
Mackenzie also adds that Five Guys makes sure that all the restaurants have the same American feel, no matter where it is in the world.
“Five Guys is your regular burger joint, where you know the people and the food and we know you and your preferences,” he notes.
This is unlike its competitors, which will have unique items on the menu depending on its location.
For example, a McDonald’s in China may have a slightly different menu to a branch in the UK.
However, a Five Guys restaurant in China will be the same as its British counterpart.
